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Closing the gap, one line at a time

Rebranding 

WOMEN in STEM expands Girls Who Code mission beyond coding, creating a broader, more inclusive platform that supports girls and women across every area of science through creativity, collaboration, and curiosity.

WOMEN in STEM

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Timeline 

From a small coding program to a global movement, our journey reflects a growing commitment to representation, access, and inclusive STEM education.

2012 - Now

Pink Poppy Flowers

Logo Development 

New Logo 

An upward arrow paired with three radiant lines forms a mark that embodies empowerment, curiosity, and collaboration, defining a modern, focused identity for WOMEN in STEM.

WOMEN in STEM

Pink Poppy Flowers

Brand Guidelines

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Brand Expansion

Expansion Opportunities

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Closing the Gap, 

One Line at a Time

Disclaimer 

This is a student project created solely for academic purposes. It is not affiliated with, endorsed by, or intended to represent or replace the original brand in any way.

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